Haven't been on in a while but had to immediately after seeing the new guitar. I completely agree with all of you. It makes zero sense to not use the official BOSS logo. The font they opted for looks like someone just wrote "Boss" on it with a sharpie

It gives me "This costs $125 and is a children's starter guitar" vibe even though it clearly isn't. I'm sure it'll likely be a decent guitar but that's the vibe haha. If it had original logo I'd likely be much more interested in it.
Is this the 1st guitar ever released by Boss?